This guide uses simple visuals to show you how a fresh approach to pricing with a greater focus on the customers perspective can help you to become a BETA business.
Find out how you can completely deconstruct the way you normally view value and how you can then start to reconstruct the pricing by focusing on value from a buyer’s perspective. This guide will also help you to clearly understand your product or service in terms of the features and benefits placed on it.
Overall the guide focuses on a shift towards the markets perspective showing that the more we can clarify things that are central to the customers' view of their world, then the closer we come to realising true value and a healthy price that corresponds with it.
What will you take away from this guide?
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A new perspective on pricing |
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A greater understanding of the Total Product Concept |
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An increased focus on the Markets perspective |
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Viewing value through the customers eyes |
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