Setting out your strategy to compete
September 10 2014
Presenter: David Hood, Author of Competive SME
Discover how to create a simple roadmap to competiiveness:
Easy and practical 7 Stage process
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Creating your market & connecting with it
October 8 2014
Presenters:
David Hood, Author of Competive SME
David Summer-Smith, Next Dimension Media
Discover how to build an online audience:
Learn how to pull, rather than push
Build trust, confidence and interest, it makes selling much easier
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Building sales teams and effective people
November 12 2014
Presenters:
David Hood, Author of Competive SME
Martin Gibbons, PeopleMaps
This seminar focuses on the hiring and development of your sales people:
Key elements to look out for that make great sales people
How to hire (and keep) great sales and other key people
Ensuring your people connect, communicate and add value
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Price setting for profit, and to win tenders
December 9 2014
Presenter: David Hood, Author of Competive SME
Find out how to price your offer so it makes more sense and more money:
Deconstruct and reconstruct, to work up your best price
Achieving greater revenue for your efforts
Fight commoditisation; you don’t have to compete on price alone
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It's all about your customer
January 14 2015
Presenters:
David Hood, Author of Competive SME
Jim Sproat, MD of OrganisedFeedback
Exploring customer service and the value of it to your business:
Customer service is about, insight, value, understanding, support and relations, not complaints
Loyalty goes two ways; earn it and receive it
Enhancing customer sensing and service to improve profit
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Creating value: Crossing over to your customer’s currency
February 11 2015
Presenters:
David Hood, Author of Competive SME
David Pinder, Customer Value Specialist
The very best method to keep competitive, fully explained:
Learn the best way to define the true ‘customer need’ that lets you charge a higher price
See how to set out a definitive USP or ‘edge’ and maintain it
How to secure and keep customers
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Branding made easy
March 11 2015
Presenters:
David Hood, Author of Competive SME
Andrew Vesey, Founder, Brand Quarterly Magazine
You don't need to be big or have an agency to make branding work for you:
Easy, top tips for powerful Branding for SMEs
It is more than just the logo; it drives revenue and improves price options
Projecting and protecting your competitive edge
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Enhancing your direct communication with the market
April 9 2015
Presenters:
David Hood, Author of Competive SME
Dave Broadway CFH, Docmail
Target communications to improve return on investment:
Serving target markets correctly is easier than you think
A different approach to communication can make all the difference to revenue
Communications can make you much more engaging
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Delivering your presentation or pitch, with a punch
May 13 2015
Presenters:
David Hood, Author of Competive SME
Mel Sherwood, Grow your potential
Gain professinal advice on presenting:
You have all you need to deliver your best offer, now deliver it in the best way possible!
Learn how to work the room, use your own style to project your products, services, and yourself to an audience
Want to tell us your pitch? Tell us what you are about? Then talk to us.
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